CHIACHI HUANG / VISUAL & GRAPHIC DESIGNER 

Thrive From The Past / Rebranding Gymboree

[OBJECTIVE] Find a dying brand and redesign its brand identity to fit a future vision. Research the brand’s history and target audience, and analyze the brand’s soul to lead the brand into a new vision. [APPROACH] The brand I chose was Gymboree, which was a popular children clothes store, but is now nearly defuncts. To make it, Gymboree need to expand its extensions with a new identity. I combined leaf shapes and the capital G to presents a feeling of thriving for Gymboree and its target audience,  kids. The new identity reflects the idea of Gymboree aims to provide opportunities for parents and children to build milestones together, based on their intimate past as a family.