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Single-mind Action / Reduce Distracted Driving
[OBJECTIVE] Identify a problem around us and suggest graphic design solutions with a series of different deliverables. Choose an issue topic that is a fact and define the problem through the research, and create an identity system with the follow up materials like event, app, and stop motion to solve the problem. [APPROACH] The issue I focused on was distracted driving that people are lack of correct behavior or habit while driving. The brand BEYOUND point out people are lack of focus and provide a series impact experience education for them to reduce distracted driving.
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